The UMFHA’s mission is to strengthen the positioning and consumer perception of Mānuka honey products represented by the UMF quality trademark, it does this through the application of standards, proactive promotion of product attributes and benefits, and protecting the integrity inherent in the trademark both domestically and in international markets.
About the UMF Honey Association
The UMF Honey Association oversees all use of the UMF quality trademark and supports licensees and consumers through a comprehensive science and research programme and other activities including:
- We provide the option to approve all labels, to ensure compliance with brand guidelines and license agreements.
- We have an independent commissioner who protects the interests of the brand and adjudicates any disputes. He acts as the guardian of the UMF brand.
- We appoint independent companies to regularly check samples from the marketplace. This helps protect consumers from counterfeit products.
- We have a programme of standardised testing in place across all the territories where licensee products are sold.
Meet the dedicated teams behind the day-to-day operations at the UMFHA
Over 15 years of research experience studying the New Zealand flora particularly Leptospermum scoparium (mānuka) and other honey yielding indigenous plant species. Lead researcher for Comvita at the University of Auckland and Honorary Research Fellow of the School of Biological Sciences. His research ranges from investigations of the quality of raw materials, chemical fingerprinting of products, the efficacy and...
PhD in Chemistry R&D expertise in food chemistry and analytical techniques Experience in science and technology management Experience in technology commercialisation Expertise in chemical characterisation of honey
The Independent Chairperson is appointed to safeguard the UMF brand, its core values and commercial equity. Responsibilities include: chairing executive meetings, AGMS and special general meetings, and reviewing written resolutions. Peter has extensive experience working in both the public and private sectors. Key highlights have included Trade Commissioner roles in Europe and working as Senior Private Secretary to the Minister...
The Independent Commissioner offers an independent and impartial viewpoint of the workings of the UMFHA, as a way of facilitating open, fair and reasoned discussion about the Association. The role also advocates for and provides guardianship of the UMF quality trademark. This includes protecting the reputation and image of the brand, fostering its growth and generally building brand equity....