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Topic starter
A couple of members have approached us, interested in putting the UMF release cert search function on their website. https://www.umf.org.nz/manuka-honey-certification-search/
We want your feedback to establish whether more license holders are interested in this functionality.
This would enable them to increase product traceability and awareness and education around the UMF system, further growing the importance of UMF worldwide.
Please comment 'Yes' if this forum is of interest and 'No' if it is not. We would also appreciate a comment about why you are/are not interested.
Proposed Cert Search Tool For Licenseholders
- The widget will only enable visibility of the license holder's own brands and products.
- An embeddable search widget that the license holder can copy and paste the code for onto their website. This requires very little technical capability for the member brand (but it does mean that it's not an API integration that would give them full customisation).
- The widget would be designed to be powered by a Javascript embed - this means it would come bundled with styling that would make it "look" like part of the UMF brand (perhaps slightly more neutral though so it's not jarring / competing with their website brand). If a member has website developers on-hand, they could customise some of this to match the fonts/colour scheme of their brand as appropriate.
- The widget will have admin controls to allow UMF to authorise a particular licence holder, their domain and its brand(s) to be shown on a given widget. This would allow you to scope the widget to only show batch numbers for one or more brands (e.g. for example, a member might have 3 different brands and wants the widget to be limited to each brand separately - this would be possible).
- The certificate would be rendered in a new tab/popup/button (e.g. "click to view certificate") that potentially renders outside of the member's website so that it retains brand-UMF styling.
Please let me know if you are interested or not, and any feedback or suggestions. We see a lot of benefit in a world where traceability continues to rise as a decision factor for purchasers.
Kind regards
Campbell
Posted : 31/08/2026 1:29 pm
Am interested in the reasons why brands want this. There are two reasons I query it.
1. The whole idea of UMF certification is it's independent testing. umf.org.nz is a clear indication of this independent testing regime.
2. UMFHA is trying to keep things uniform to gain global brand recognition. Do different versions on different sites support this?
Posted : 07/09/2026 12:09 pm
Topic starter
Hi Lyn, good questions. I have written responses below and am happy to discuss further.
1. The whole idea of UMF certification is that it's independent testing. umf.org.nz is a clear indication of this independent testing regime.
Any widget user would need to clearly communicate that the search tool is for UMF-certified test results from the release certificate. This would raise the profile of UMF on websites, and its role as the independent quality certifier, and the brands' openness to testing under the world's leading quality system. From my seat, broad adoption by members would further raise the profile and understanding of the role of UMF.
2. UMFHA is trying to keep things uniform to gain global brand recognition. Do different versions on different sites support this?
UMF branding logo, logo colours, and the search mechanism will remain unchanged. I do not believe we will see a loss of control over branding, and we will have the final say on what goes live, plus the digital presentation of the test results, which should keep the key brand elements uniform.
Regards
Campbell
Posted : 07/09/2026 5:10 pm
Welcome to the UMF™ Honey Association Member Forum.
This forum is a shared space for UMF™ members to connect, ask questions, exchange ideas, and learn from one another. You can start a new post to ask a question, share an experience, or raise a topic for discussion, and other members are encouraged to respond with insights, advice, or examples from their own businesses. Some members may choose to post using their name, while others may prefer to respond anonymously — both options are available to support open and constructive participation. The forum is moderated by UMFHA to help guide discussions, ensure they remain respectful and on-topic, and to step in where questions require formal clarification. While this forum supports collaboration and peer learning, official requirements and decisions continue to sit within the UMF™ Licence Agreement, Constitution, and formal UMFHA communications.
