UMF trademark
UMF® (Unique Manuka Factor) is the registered name and trademark of the Active Manuka Honey Association (AMHA) and can be used only by licensed users who meet set criteria which include regular monitoring and auditing of the quality of their honey.
UMF® from a New Zealand company licensed to use the name UMF® and labelled in the licensee’s name is the only honey guaranteed to have the special UMF® healing property and be of the same quality as that referred to in the research.
The UMF® Guarantee
The name UMF® is a guarantee that the honey being sold has the special non-peroxide antibacterial activity to the level indicated on the label and has been produced and manufactured in accordance with the rigorous quality standards represented by the UMF® mark.
This guarantee applies only to honey from a New Zealand company licensed to use the name UMF® so long as the honey is packed and labelled in New Zealand.
Checklist to Identify Genuine UMF® Manuka Honey:
Genuine UMF® Manuka Honey complies with all five of the following criteria:
- It has the trademark UMF® clearly stated on the front label.
- It is packed into jars and labelled in New Zealand.
- It is from a New Zealand company licensed to use the trademark UMF®.
- It has the UMF® licensee’s name and license number on the front label.
- It has a rating of UMF 5 or more.
Points to Remember:
- A number on its own is meaningless. It must have the trademark UMF® to be genuine.
- Descriptives other than the name UMF do not mean the honey is the same as UMF®: Manuka Honey
- The trademark UMF® cannot be transferred - the name of the licensee must be on the label.
