Purpose:

"To develop and maintain for members the UMF® brand as representing products for superior anti-bacterial applications"

In order to carry the Purpose the AMHA has these specific responsibilities:

• To effectively and efficiently manage the UMF® trademark
  
• To maintain the trademark for the benefit of the New Zealand Beekeeping Industry
  
• To allocate any funds received from the trademark into the following areas
  • - Administration
  • - Research
  • - Marketing
    
• To develop international recognition of the trademark
  
• To protect and maintain the commercial equity of the trademark and license users thereof
  
• To manage and validate production standards that support the quality production of UMF® honey
  
• To actively promote research in to the benefits and efficacy of UMF® honey.
  
• To apply for funds to meet the above objectives
  
• To set and amend membership fees licence fees and or levies

UMF® is the registered name and trademark of the Active Manuka Honey Association (AMHA) and can be used only by UMF® licensed users who meet set criteria which include regular monitoring and auditing of the quality of their honey.

UMF® Manuka Honey from a New Zealand company licensed to use the name UMF, and labelled in the licensee's name, is the only honey guaranteed to have the special UMF® healing property and be of the same quality as that referred to in the research and clinical trials.

The AMHA Executive

Brand Manager:	John Rawcliffe
Committee:	Moira Haddrell (Chairperson) Neil Stuckey John Bassett Margaret Bennett Neven Amos One additional representative