Peter Luxton

Independent Chair

The Independent Chairperson is appointed to safeguard the UMF® brand, its core values and commercial equity.

Responsibilities include: chairing executive meetings, AGMS and special general meetings, and reviewing written resolutions.

Peter has extensive experience working in both the public and private sectors. Key highlights have included Trade Commissioner roles in Europe and working as Senior Private Secretary to the Minister of Tourism and Regional Development. During his career, Peter was also appointed as GM Global Marketing and GM Strategy & Business Development for Zespri. He was instrumental in the development and launch of the Zespri brand and establishment of its European office.

In 2008, he established his own suite of businesses which are involved in exporting and marketing fresh produce, consultancy services and boutique accommodation.

Peter holds independent directorships and various chairperson roles with a range of other organisations and is a Government appointee on the NZ Horticulture Export Authority. He was Independent Commissioner for the UMFHA from 2010 to 2014.